Let the experience speak.
Show the showroom, customer lounge, delivery area, and the details that make your dealership worth visiting.
For car dealerships & dealer groups
Win confidence.
Before the
first handshake.
Your customers can research the car online. Let them experience the dealership, too.
Immersive tours and professional imagery bring your showroom, service drive, and customer experience into the conversations that lead to a visit.
Interactive conceptMeet your advisor
A space that tells your story
Explore. Discover. Take the next step.
Try the clickable showroom mockup
01
Make your facility part of the sales story
02
Prepare customers for their first visit
03
Give your team an asset they can use daily
The dealership is part of the decision
Show what makes your
store worth the trip.
The people, the space, and the experience around the purchase matter. Give shoppers a chance to get comfortable with your dealership before they step inside.
Make the next visit feel familiar.
Give shoppers a preview of where they will park, enter, and meet their salesperson before appointment day.
Put service in the spotlight.
Introduce your service entrance, advisor check-in, and waiting area to customers who have never visited.
More than a walkthrough
Every area can
start a conversation.
With Matterport tags, the places customers explore become places to learn, meet your team, and take action. Select a hotspot to see how it could work at your dealership.
Your dealership, brought to life
Illustrative interactive mockupAI-generated concept image · Not a client property
Embedded video
Meet the team
Put a familiar face in the space.
A welcome video from your sales manager or advisor can appear inside a tag, right where customers would meet them. Introduce your people and explain what the visit will feel like.
Real videos produced by 360 Total Imaging
Watch Mason on Vimeo
A real team introduction shown in an illustrative tag layout. Select either consultant to watch their video.
Use an approved, supported video URL. We confirm playback, placement, and permissions before launch.
Tag the places that matter
Add context to showroom displays, service check-in, customer amenities, and delivery areas with text, images, and useful links.
Put video where it helps
Embed supported welcome clips, service explainers, or vehicle feature videos in tags, so the content belongs to the space.
Give interest somewhere to go
Link a tag to your existing test-drive form, service scheduler, brochure, or current inventory page. Make the next action easy to find.
Examples show what we can configure for your project; they are not additions to the portfolio tours below. Content, links, hosting, and ongoing updates are agreed in your proposal. Explore Matterport’s editing features
One asset. More opportunities.
Bring the dealership
into your follow-up.
A customer does not have to find the tour on their own. Your team can put it into the conversations they already have—then point customers to the areas and information that answer their questions.
- Welcome shoppers before a test drive
- Introduce the advisor before a service visit
- Show delivery areas and explain pickup
- Reuse the link across email, SMS, and your website
Example appointment email
Subject: Your visit tomorrow—take a look around
Hi Jordan,
Looking forward to meeting you tomorrow. Before you arrive, explore our showroom and take a look at the reception area where we’ll meet.
Explore the dealership Illustrative email and signature · Replace with your team’s details and tour link.
Real work. Real dealerships.
Take a look inside.
Explore three dealership tours we captured. Picture the areas you would want customers to discover at your own location.
Captured by 360 Total Imaging
Mercedes-Benz of Fort Mitchell
Explore the space using the viewer controls. For a larger view, open the tour in a new tab.
Built to be used
From a link.
To a familiar face.
The value continues after the tour is captured. Put it where your customers are already engaging with your team.
Find your best touchpointsIn every salesperson’s signature
Add an “Explore our showroom” link to the emails your team already sends. Keep the dealership experience one click away.
Before the appointment
Pair a tour with the confirmation or reminder email. Show customers where to arrive and what to expect.
On your dealership website
Give shoppers a dedicated place to explore, with a test-drive request or contact option nearby.
Ahead of a first service visit
Help customers identify the service drive and advisor counter before they pull onto the property.
For customers coming from farther away
Introduce the facility before a longer trip, alongside current information about the vehicle they want to see.
For a remodel or grand opening
Give your updated dealership an online debut, and invite customers to experience the new space.
63%
Cox Automotive · 2025 Car Buyer Journey study
Customers want online and in-person
experiences to work together.
63% of surveyed recent car buyers considered a blend of online and in-person activities ideal. A dealership tour gives you another way to connect online exploration with a real visit.
The study covers the broader purchase journey; it does not measure a tour-specific sales or review-rating lift.
Read the researchChoose the right combination
Your dealership.
From every angle.
Build around your facility, customer journey, and marketing setup. Start with the media and placements that your team will actually use.
Matterport digital twins
An immersive facility walkthrough with configured area tags, supported embedded media, and links that guide customers to their next step.
Google 360 tours
Navigable dealership imagery for Google Maps, with publishing and location requirements confirmed for your project.
Professional facility photography
Fresh views of your exterior, entrances, showroom, amenities, and service departments.
Drone imagery
A new perspective on the property and its surroundings, subject to site and flight feasibility.
Google Business Profile improvements
Agreed updates to business information and visual coverage that help customers understand your location.
Local website improvements
Relevant dealership content and tour placement that connect exploration to your existing contact and scheduling tools.
One rooftop to a dealer group
Start useful. Expand with purpose.
Give the tour a home, give your team a plan, and agree on what success looks like before launch.
01
Choose the experience
Identify the areas that help your customers: showroom, service arrival, lounge, or vehicle delivery.
02
Capture and put it to work
Create the agreed media, publish it in the right places, and equip your team with useful links and wording.
03
Review and refine
Measure adoption, available engagement, and customer response. Use the findings to guide the next location.
Good questions. Clear answers.
Can you add videos and clickable information to our tour?
Yes. Matterport tags can add information and supported media to specific areas. We can plan welcome videos, amenity details, brochures, and links to your existing inventory or scheduling tools. Your proposal defines content creation, setup, and updates.
Can we keep our current website and marketing agency?
Yes. We can provide the capture and media assets, then coordinate agreed tour placement with your website provider or agency. The scope will define who handles each step.
Are Matterport and Google tours the same thing?
They are separate deliverables. Matterport provides an interactive digital twin, while Google 360 imagery has its own publishing workflow. We will recommend the combination that fits your goals.
Does the tour show current vehicle inventory?
A facility tour reflects the dealership at the time of capture. Current inventory, pricing, and vehicle condition should remain in your live listings or a current vehicle video.
Can we start with one dealership?
Yes. Start with one rooftop, choose the areas and touchpoints that matter most, and review staff adoption, engagement, and customer response before expanding to more locations.
How is pricing determined?
We quote around your facility, capture areas, selected media, publishing work, and rollout requirements. Hosting is required for every new Matterport project and is priced separately in your proposal. Choose monthly billing or save 25% on hosting by paying annually.
How do we know whether it is working?
Agree on the measures before launch. Depending on your setup, track tour visits, website inquiries, appointment attendance, and customer feedback. The pilot can test whether tour links improve a specific touchpoint; outcomes depend on execution and your wider sales process.
Make your next first impression count
Let’s put your dealership
in the picture.
Tell us about your location, the experience you want to show, and where your team wants to use it.